Also the P&G commercials that talk about moms being behind every olympic athlete. Doesn't a part of you want to say 'aww'?
While I love the idea that the world is in some ways progressing by using something other than perfect models to sell things I find it all a little fishy. All of these emotional ads seem to be a clever way to tug at your heart strings, even if for just a second. Maybe ad firms finally realized that hitting the emotional button on a woman works a lot better then seeing fancy cars and bikinis (ad firms finally realized that woman spend more then men). I think it's great to see a cute little girl with down syndrome be on an ad (an ad other then one telling you to donate money to some charity) but I'm a little nervous about this tactic. Will commercials, magazines, and billboards soon be covered in tearjerking images? Will I constantly feel the urge to cry (which isn't very hard these days) everywhere I turn? Isn't this worse than what has been on the media for years? Fabio brought laughs, these bring an emotional roller-coaster.
No comments:
Post a Comment